UX, Interaction, Interface & Product Design
Using machine learning, we automatically capture, integrate and analyze every activity throughout the sales process to give our customers unprecedented visibility into how to optimize their sales process. IS2 calculates winning deal profiles, clearly identifying what great looks like, when to coach, where to drive improvement, and how to create long-term competitive advantages by visualizing data & analytics.
As lead product designer, my role in maintaining the product is to balance complex functionality and usability, with focus on the customer experience. Since this was a redesign, we had to uphold the users expectations combined with their previous interaction with the product.
- Maintain the credibility of the product
- Improve adoption rate
- Encourage return visits (daily usage)
- Maintain customer service and satisfaction
- Influence social, viral and word of mouth marketing
- Lead to a Return on the investment (ROI)