I started my design career in print advertising during the days of Quark and Phototshop 3!
— Email: hello@sgltn.co
About Me
I've lead complete, top-to bottom product redesigns that have lead to significant capital raises for 3 companies and an acquisition for one since 2016.
I’ve been pushing design pixels around since the days of Quark and Photoshop 3 when I started in print and graphic design. I transitioned to design for online products in 2000, when I began working for one of the first internet radio startups, OnRadio. My career has been a blur of startups, wireframes and pixels ever since.
I am currently VP, Head of Product Design at Federato.ai, where I manage a team of designers, and lead design operations. I collaborate with a distributed team of engineers and stakeholders. to build and maintain UX and design standards for a Saas insur-tech platform.
Prior to joining Federato, I spent several years in similar roles focused on product design and UX, directing design efforts as a lead or principal IC to build engaging experiences for a variety of B2B and B2C products.
I have designed experiences in a variety of industries, including e-learning, employee engagement, travel, retail, insurance, finance, and analytics. The diversity in the work I’ve undertaken has allowed me to view design challenges from a variety of perspectives. The challenges of product design allow me to be innovative, empathic and analytical to help shape dynamic and engaging experiences for users.
I care about the products and companies I work for. I have an entrepreneurial mindset and I invest my talents in my client’s and employer’s success as if their company was mine. I typically seek out roles building products I feel I can connect with and provide competent input.
As a design dept IC and as a freelance designer, I’ve provided design solutions for companies such as Apple, Intuit, hp, Panasonic, Gale Technologies, VMWare, EMC and Stanford University. I value building ongoing relationships with corporations, agencies and startups to provide them with a reliable, long term resource to turn to for effective product design solutions.
My areas of expertise include:
Proficiency in and understanding of User Centered Design, Development Technologies and Strategic Documentation (Wireframing, user flows, prototyping, etc.)
Extensive experience in multiple design disciplines, including: UX design, digital product design, SaaS product design, user centered design, responsive design, print and illustration design
Proficient with HTML, CSS, CMS Systems
Exceptional knowledge in Sketch, Principle, Invision, Abstract, Zeplin, and the complete Adobe Creative Suite
Experience managing creative teams and collaborating closely with project management and engineering teams
How I Work
Currently
VP, Head of Product Design at
Federato.ai
Design Consultant at
Upwage
Design Consultant at
SGLTNxCo
Design Tools
Sketch
Figma
Illustrator
Photoshop
InDesign
Production Tools
CSS
HTML
Invision
Abstract
Zeplin
Competencies
Mobile App Design
Web App Design
User Experience Strategy
Interaction Prototyping
Responsive Web Design