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I started my design career in print advertising during the days of Quark and Photoshop 3!


About Me

I've lead complete, top-to bottom product redesigns that have lead to significant capital raises for 3 companies and an acquisition for one since 2016.

I’ve been pushing design pixels around since the days of Quark and Photoshop 3 when I started in print and graphic design. I transitioned to design for online products in 2000, when I began working for one of the first internet radio startups, OnRadio. My career has been a blur of startups, wireframes and pixels ever since.

I am currently Head of Product Design at, where I manage a team of designers, and lead design operations. I collaborate with a distributed team of engineers and stakeholders. to build and maintain UX and design standards for a Saas insur-tech platform.

Prior to joining Federato, I spent several years in similar roles focused on product design and UX, directing design efforts as a lead or principal IC to build engaging experiences for a variety of B2B and B2C products.

I have designed experiences in a variety of industries, including e-learning, employee engagement, travel, retail, insurance, finance, and analytics. The diversity in the work I’ve undertaken has allowed me to view design challenges from a variety of perspectives. The challenges of product design allow me to be innovative, empathic and analytical to help shape dynamic and engaging experiences for users.

I care about the products and companies I work for. I have an entrepreneurial mindset and I invest my talents in my client’s and employer’s success as if their company was mine. I typically seek out roles building products I feel I can connect with and provide competent input.

As a design dept IC and as a freelance designer, I’ve provided design solutions for companies such as AppleIntuithpPanasonicGale TechnologiesVMWareEMC and Stanford University. I value building ongoing relationships with corporations, agencies and startups to provide them with a reliable, long term resource to turn to for effective product design solutions.

My areas of expertise include:

  • Proficiency in and understanding of User Centered Design, Development Technologies and Strategic Documentation (Wireframing, user flows, prototyping, etc.)

  • Extensive experience in multiple design disciplines, including: UX design, digital product design, SaaS product design, user centered design, responsive design, print and illustration design

  • Proficient with HTML, CSS, CMS Systems

  • Exceptional knowledge in Sketch, Principle, Invision, Abstract, Zeplin, and the complete Adobe Creative Suite

  • Experience managing creative teams and collaborating closely with project management and engineering teams

How I Work


Head of Product Design at

Design Consultant at

Design Tools


Production Tools



Mobile App Design
Web App Design
User Experience Strategy
Interaction Prototyping
Responsive Web Design